Thursday, December 30, 2010

Adapting Scrum in Business Development

A lot has been talked about taking an agile process, such as scrum, outside IT projects. I think this is a really good idea and there are lot of examples that show that this can be done. E.g. “Realize” has implemented an agile process for “regular” use in a company. This company has seen its profits go through the roof after this.

What do you think that happens when mixing business development, scrum and “the simplest thing that could possibly work” (more about this in another post)? GOOD STUFF!

Performance Based Marketing

In this article you can find an interesting about “performance based marketing”. However, I feel that the writer narrows the subject down a bit too much.

Can’t performance based marketing also include experimenting with changes on your website (e.g. A/B tests as changing a button color and measuring the effect on clicks).