On any commercial website there will be links and buttons (buy, call now, add to cart, go to check out) that will try to “convert” visitors. These buttons and links can also be called a “call to action”.
Today I stumbled upon two sites that both tried to convert me with a call to action that I have not seen before.
This blog popped up a form after I scrolled to the end of the article and asked me to join a newsgroup.
This site popped up a chat window that would bring me into contact with a sales rep. It popped up after about 10 seconds and I think it definitely takes away many barriers (picking up the phone, filling in a request form) for people that might be interested in their hosting products. It is a great and non intrusive way that gives a little push and will definitely help to increase conversion rates.